Cambridge Dictionary defines "to persuade" as, "to
cause people to do or
believe something, esp. by explaining why they should: ...."
In many senses all
writing is persuasive, and when readers finish a piece, it proves the
writing was, indeed, successfully persuasive, at least, in keeping the
reader engaged. Most every decision we make, large or small, involves
persuasive elements as we choose what to do. But maybe the most powerful and
subtle persuasion that we contact everyday is advertising. In
many varieties of print, on radio, TV, and more and more on
websites, we are invited, kidded and intimidated into buying
what the seller is selling. Advertising, whether we admire it or
not, has much to teach us about what moves (persuades) us to act.
Even in ads or persuasive discussion the
elements of a reasoned argument are present, clearly or implied:
basically, statement>reason>evidence. Persuasion allows for more informal
style, but those 3 basics are there.
Persuasive Techniques -Aristotle's Persuasive Appeals |-
ELEMENTS FOR PERSUASIVE WRITING
The Thesis Statement/Claim in this class:
Must be a ONE SENTENCE declarative statement,
NOT a question and without using "I" or pronouns for
state, directly, the essential elements.
Must contain the TOPIC, the writer's
POSITION and for the persuasion essay, the primary REASON(s).
Should appear UNDERLINED somewhere near the "start" of
the essay, at end of paragraph 1 or 2, perhaps after introductory "story element" to show the situation.
persuasive writing uses class thesis guidelines and the
models in: | sample OpEd
Search return for
CURRENT NYT OpEds
OpEd how-to |
another OpEd how-to.
INSTRUCTIONS FOR THIS ESSAY:
STEP 1. CHOOSE A CURRENT, CONTROVERSIAL TOPIC:
~ IDENTIFY WHAT YOU ALREADY KNOW AND
- STEP 2. DO
TOPIC EXPLORATION EX. TO:
~ IDENTIFY WHY THE TOPIC IS IMPORTANT TO YOU.
~ AND FIND THESIS FROM PART 6
ONE SENTENCE... ]
STEP 3. RESEARCH TO FIND SOURCES &
MAKE A LIST OF ANY
THAT ARE POSSIBILE--ANNOTATE KEY ELEMENTS AS
- STEP 4. COMPLETE a
the Paper Ex. TO BEGIN MAKING
IDENTIFY WHERE SOURCE INFORMATION
WILL BE PLACED IN THE
ESSAY TO BACKUP ANY FACTS
OR BORROWED INFORMATION.
CITES MUST MATCH THE
FIRST WORD IN THE WORKS CITED
LISTING. [FYI: Video documentaries can show many of the
use in documented writing. In both, the narrator/writer
idea(s), explains, introduces/credits experts/evidence, ties
all the ideas
together. Video documentary sites may also include written
800-900 wds and
for this assignment does include 3-5 sources of factual, verifiable data.
Signal phrases are
crucial for crediting sources and should include
as part of a sentence:
1) the author and 2) where the source can be found,
[e.g. Dr. Brown on Medics.com
writes...] . Use parenthetical credits as
usual, for quotes and at the end of material from a
Using an analogy,
situation or an example to
convey what you're trying communicate can be powerful.
Writing should be informal--semi-formal,
in style and diction, reflect the
energy the writer has for the topic.
The assumed reader would
be someone with only general knowledge of the topic, and
any "special" words or terms should by briefly explained
The title can be
creative and should reflect the point directly or